THIS IS AN ADVERTISEMENT AND NOT AN ACTUAL NEWS ARTICLE, BLOG, OR CONSUMER PROTECTION UPDATE
Consumer Genius Inc. are not a Life Insurance company and we do not provide Life Insurance cover. We will connect you to Life Insurance brands who will complete your quote. [Seniors Choice/Cover Direct] is underwritten by Canadian Premier Life Insurance Company (operating as Securian Canada) who is authorized and regulated by the Office of the Superintendent of Financial Institutions and the provincial insurance regulators, with permission to effect and carry out contracts of life insurance. Canadian Premier Life Insurance Company is incorporated and registered in Canada whose registered office is at 25 Sheppard Ave. West, Suite 1400, Toronto, Ontario, M2N 6S6.
Copyright © 2025 Copyright notice: this website and its content are copyrighted by Consumer Genius Inc. and all rights therein are reserved. Copyrights are asserted to each aspect of the site, in whole and in part, including and not limited to the text, images, composition, and funnel to guide visitors through screening questions. No portion of this website may be reproduced in any form or by any means without the prior written consent of Consumer Genius Inc.
All information collected in this application is required to properly pair you with an approval center. This allows us to locate the closest and best approval center to submit your application. Your information will only be shared with this approval center. The approval center will be able to contact you if required regarding your pre-approval.